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A business plan is a written document that describes in detail how a business, usually a new one, is going to achieve its goals. As a group of prospective entrepreneurs who want to start a new business, you need to apply a loan from financial institution. Thus, you and your friends are required to prepare a business plan as per guideline below:
1.Cover Letter (5 Marks)
2.Executive Summary / Table of Contents (5 Marks)
3.Purpose of Preparing a Business Plan (10 Marks)
4.Business / Company Background (10 Marks)
5.Background of Owner / Partners / Directors (10 Marks)
6.Background of the Project / Products / Services (10 Marks)
7.Organization / Management / Administration Plan (10 Marks)
8.Marketing Plan / Analysis (10 Marks)
9.Operational Plan / Production Strategy (10 Marks)
10.Financial Plan / Strategy / Analysis (10 Marks)
11.Conclusion / Summary and Recommendation (5 Marks)
12.References / Appendices (5 Marks) A Of Sample Business Plan Discussion Paper
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Expert Answer
This solution was written by a subject matter expert. It's designed to help students like you learn core concepts.
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1st step
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Step 1/5
Here, we are required to present a business plan in order to raise some fundings, from some financial institutions. It might be from a Venture Capitalist, or Angel Investors, or even a bank in the form of business loan. In either of all these cases, we will definitely need a business plan to be presented to the concerned authorities in order to raise some capital or equity per se.
So, here I will be presenting a sample business plan to be considered, in the requisite format that has been illustrated in the question:
Before we actually start building up on our business idea, in terms of the business plan, I would like to explain what exactly a business plan is, and in terms of the format that has been provided in the question, I will go on explaining each and every terminology, and the content that can be accommodated in each of the sections. A Of Sample Business Plan Discussion Paper
- Explanation for step 1
A brief overview of the things that will be explained in this answer, and the terminologies involved are to be explained in detail, before starting with the depiction of our sample business plan, with respect to the format that has been given in the question.
Step 2/5
- Cover Letter: This is the first page of your business plan and should include a brief introduction to your company and a summary of the purpose of the business plan. You should also mention the type and amount of loan you are requesting and provide your contact information.
- Executive Summary / Table of Contents: The executive summary is a brief summary of your entire business plan. It should provide an overview of your business, your goals, and your strategy for achieving those goals. The table of contents should list all the sections of the business plan and their corresponding page numbers.
- Purpose of Preparing a Business Plan: In this section, you should explain why you are preparing a business plan and what you hope to achieve with it. You might also discuss how you plan to use the loan if it is approved.
- Business / Company Background: This section should provide an overview of your business or company, including its history, structure, and legal status. You should also discuss any relevant industry trends and your competitive position.
- Background of Owner / Partners / Directors: This section should provide a brief background of the owners, partners, and directors of the company. It should include their experience, qualifications, and relevant skills.
- Background of the Project / Products / Services: In this section, you should provide a detailed description of the project, product, or service you plan to offer. This should include any unique features, benefits, or advantages.
- Organization / Management / Administration Plan: This section should describe the organizational structure of your business, including your management team and any support staff. You should also discuss any relevant policies or procedures that will be put in place. A Of Sample Business Plan Discussion Paper
- Marketing Plan / Analysis: This section should describe your target market and your marketing strategy. It should also include an analysis of your competition and how you plan to differentiate your business from them.
- Operational Plan / Production Strategy: In this section, you should discuss how you plan to operate your business on a day-to-day basis. This might include information on your facilities, equipment, and staffing needs.
- Financial Plan / Strategy / Analysis: This section should provide a detailed financial analysis of your business. It should include your projected income, expenses, and cash flow, as well as any financial strategies you plan to implement.
- Conclusion / Summary and Recommendation: In this section, you should summarize the main points of your business plan and make a recommendation for the loan application.
- References / Appendices: This section should include any relevant references or sources used in the business plan. You may also include any supporting documents, such as resumes or financial statements. A Of Sample Business Plan Discussion Paper
- Explanation for step 2
All the basic definitions of the terminologies involved in the business plan as asked in the question has been stated and clearly explained in this step
Step 3/5
1. Cover Letter:
Dear Sir/Madam,
We are pleased to submit this business plan for our proposed new business, a bakery restaurant located in California, that goes by the name "Californian Bakery". Our business plan details how we will achieve our goals, and we are seeking a loan from your financial institution to fund our startup costs.
Please do not hesitate to contact us if you require any additional information.
Sincerely, Samuel Smith
2. Executive Summary:
"Californian Bakery" is a new bakery restaurant concept located in Sacramento, California. Our restaurant offers a unique combination of freshly baked goods, gourmet coffee, and delicious food in a welcoming atmosphere. We are seeking funding to launch our startup and establish our brand in the local community.
The bakery and coffee market in California is growing rapidly, and our restaurant is designed to meet the needs of consumers who are looking for quality, fresh, and delicious food. Our menu features a variety of freshly baked pastries, artisan bread, sandwiches, and salads, as well as a range of coffee and tea options.
Our mission is to create a comfortable and welcoming space where our customers can relax and enjoy our delicious products. We believe that our commitment to quality and customer service will make us a favorite among the local community.
Our management team has extensive experience in the restaurant and hospitality industry, and we have a detailed marketing and operational plan to ensure the success of our business. We are seeking funding to cover our startup costs, which includes equipment, inventory, and marketing expenses.
We anticipate that our restaurant will generate strong revenue in its first year, with significant growth in the following years. Our financial projections indicate that we will achieve profitability within the first year of operations, with strong margins and return on investment. A Of Sample Business Plan Discussion Paper
We are excited about the opportunity to introduce our brand to the California market, and we believe that our unique concept and commitment to quality will make us a leader in the bakery and coffee industry. We are seeking a loan to launch our startup and establish our presence in the local market, and we are confident in our ability to deliver strong returns for our investors.
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3. Purpose of Preparing a Business Plan:
The purpose of preparing a business plan for a bakery restaurant in California is to provide a comprehensive roadmap for starting and running the business. A well-prepared business plan helps to outline the goals and objectives of the business, and provides a detailed analysis of the market, the competition, and the industry.
By preparing a business plan, the bakery restaurant can evaluate the feasibility of the business idea and assess the potential for success in the local market. The plan also helps to identify the risks and challenges associated with starting and running the business, and provides strategies for addressing these challenges.
Furthermore, a business plan is necessary when seeking financing for the bakery restaurant. Financial institutions and investors require a business plan to evaluate the viability of the business and the potential for a return on investment. A well-prepared plan can increase the chances of securing funding and support for the business.
In summary, the purpose of preparing a business plan for "Californian Bakery" is to:
- Provide a comprehensive roadmap for starting and running the business
- Evaluate the feasibility of the business idea and assess the potential for success in the local market
- Identify risks and challenges associated with starting and running the business, and provide strategies for addressing these challenges
- Secure financing from financial institutions and investors by demonstrating the viability of the business and the potential for a return on investment. A Of Sample Business Plan Discussion Paper
4. Business / Company Background:
"Californian Bakery" is a new bakery restaurant concept located in Sacramento, California. Our bakery restaurant offers a unique combination of freshly baked goods, gourmet coffee, and delicious food in a welcoming atmosphere. We are committed to providing high-quality products, exceptional customer service, and an inviting environment for our customers.
Our founder and CEO, Samuel Smith, has extensive experience in the restaurant and hospitality industry, with a proven track record of success in creating and managing profitable businesses. After identifying a gap in the market for a bakery restaurant that offers fresh, high-quality products and a comfortable environment for customers, Samuel decided to start Californian Bakery in order to bring this unique concept to the local community.
At CB, we pride ourselves on our commitment to quality. We source our ingredients from local suppliers, ensuring that our products are always fresh and of the highest quality. Our team of bakers and chefs use traditional baking techniques to create delicious pastries, bread, and desserts that are baked fresh daily.
In addition to our baked goods, we also offer a range of gourmet coffee and tea options, as well as a menu of sandwiches, salads, and other light fare. Our menu is designed to appeal to a wide range of customers, from busy professionals looking for a quick and delicious meal to families and friends looking for a comfortable place to relax and enjoy quality food.
At CB, we believe that our commitment to quality, customer service, and community involvement will set us apart from the competition. We are excited to bring our unique concept to the local market, and look forward to becoming a beloved destination for food and coffee lovers in Sacramento, California. A Of Sample Business Plan Discussion Paper
- Explanation for step 3
In this step, 4 major steps out of the 12 steps involved in the business plan format has been illustrated with the real example of a bakery restaurant business in California.
Step 4/5
5. Background of Owner/Partners/Director:
"Californian Bakery" is owned and operated by a team of experienced professionals who are passionate about food, hospitality, and community. The company is led by Samuel Smith, a seasoned entrepreneur with over 20 years of experience in the food and beverage industry. Samuel is the CEO and President of the company and is responsible for setting the overall strategy and vision for the business.
In addition to Samuel, Californian Bakery has several key partners and directors who bring a wealth of experience and expertise to the business.
Sanjit is a culinary expert with extensive experience in menu development, recipe creation, and kitchen management.
Marcus is a marketing and branding specialist with a proven track record of success in building strong and recognizable brands.
Zayn is a financial expert with a strong background in accounting, financial management, and business strategy.
Together, the team at Californian Bakery has a shared passion for creating high-quality, delicious food and providing exceptional customer service. The team is committed to sourcing the highest-quality ingredients and using traditional baking techniques to create fresh, delicious baked goods, sandwiches, salads, and other light fare.
In addition to their commitment to quality, the team at Californian Bakery is also deeply committed to giving back to the community. They believe in supporting local charities, community organizations, and events, and strive to be an active and positive presence in the community.
With their combined experience, expertise, and commitment to excellence, the team at CB is well-positioned to make the bakery restaurant a success and become a beloved destination for food and coffee lovers in California. A Of Sample Business Plan Discussion Paper
6. Background of the Project/Products/Services:
Californian Bakery is a new bakery restaurant concept in Sacramento, California that specializes in fresh, high-quality baked goods, gourmet coffee, and delicious light fare. Our mission is to create a welcoming and comfortable environment where customers can enjoy quality food, exceptional coffee, and great company.
At [Company Name], we pride ourselves on our commitment to quality. Our baked goods are made from scratch using traditional baking techniques, and we source our ingredients from local suppliers to ensure that everything is fresh and of the highest quality. Our menu includes a wide variety of pastries, bread, cakes, and desserts that are baked fresh daily, as well as a selection of sandwiches, salads, and other light fare made with the same attention to quality and freshness.
Our coffee and tea options are also of the highest quality, featuring carefully selected beans and blends from around the world. Our baristas are trained to prepare each drink to perfection, ensuring that every cup is rich, flavorful, and satisfying.
In addition to our menu of baked goods, coffee, and light fare, CB also offers catering services for events, meetings, and special occasions. Our catering menu features a range of delicious options that are sure to impress your guests and make your event a success.
At CB, we believe that our commitment to quality, customer service, and community involvement will set us apart from the competition. We are excited to bring our unique concept to the local market and become a beloved destination for food and coffee lovers in Sacramento, California. A Of Sample Business Plan Discussion Paper
7. Organization/Management/Administration Plan:
Californian Bakery is led by a team of experienced professionals who are committed to creating a welcoming, comfortable, and enjoyable experience for all customers. Our organizational structure is designed to ensure that we are able to provide exceptional food and beverage offerings, as well as exceptional customer service.
The company is led by Samuel Smith, the CEO and President, who is responsible for the overall strategic direction of the business. Samuel is supported by a team of senior managers and directors who oversee key areas of the business, including operations, finance, marketing, and culinary development.
Our staff consists of a team of highly skilled and experienced bakers, baristas, chefs, and customer service representatives, who work together to create a seamless and enjoyable experience for our customers. We provide ongoing training and support for our staff to ensure that they are able to deliver the highest levels of quality and customer service.
Our management team is responsible for overseeing the day-to-day operations of the business, including managing inventory, scheduling staff, and ensuring that we are delivering quality products and services to our customers. We have established rigorous quality control processes to ensure that everything we serve meets our high standards of quality and freshness.
In addition to our management team, we also have a dedicated administrative staff who handle the company's financial, legal, and administrative affairs. This team is responsible for managing payroll, bookkeeping, and tax compliance, as well as ensuring that all legal and regulatory requirements are met.
At Californian Bakery, we are committed to creating a supportive and collaborative work environment that encourages creativity, innovation, and continuous improvement. We believe that our organizational structure, management team, and administrative staff are well-positioned to deliver on our mission of providing exceptional food and beverage offerings, as well as exceptional customer service.
8. Marketing Plan/Analysis:
The first set of marketing plans that we have is to advertise and make people aware of our presence in the market through social media presence, banners, hoardings, billboards, mass media, traditional and modern digital media, print media and Instagram ads etc.
Post which we will be conducting influencer marketing as well, as part of our strategic move. We will be bringing in fitness enthusiasts, so that we can portray our brand as not only a consumable commodity, but also a healthy lifestyle leading accessory.
Then another sort of action that we are thinking of taking is in terms of podcasts, and sponsoring events, influential personalities, and creative a large scale awareness about social issues, as well as raising capital for social causes. A Of Sample Business Plan Discussion Paper
9. Operational Plan/Production Strategy:
As a part of the city-wide production strategy, and following up our operations, we will be building a robust network of suppliers and will be actively indulged with proper vendor management.
We will be taking into consideration such suppliers that can provide us with quality products, since quality has always been the topmost priority at Californian Bakery.
We will partner with the most sustainable suppliers since we want to create an impact on the society, while wanting to grow our business. Our production facilities will host a series of latest technology ovens and the best of the ingredients. We will be following inventory management, and lean management to reduce the wastage as much as we can, while catering to the need of the hour, and meet the demands brought forward by our customers.
- Explanation for step 4
Further steps have been illustrated with the example of the Bakery restaurant business that we have taken as the example
Step 5/5
10. Financial Plan/Strategy/Analysis:
For our bakery restaurant business, we plan on raising the capital through three modes:
- Debts (30%)
- Venture capitalists (30%)
- Angel investors (40%)
With the capital that we raise, we plan on bringing in new machinery, and invest heavily into improving the quality of our products as well as services. Currently, Californian Bakery is a small-scale start-up, with only 3 restaurants in Sacramento, California. However, we strongly feel that we can scale up our business, pertaining to the response that we have got from our customers, the market demand, as well as the customer satisfaction scores that we have with us right now.
We plan on investing into manpower and machinery for our scale up, as well as add more items to our menu. Our chefs and food specialists want to explore further, and bring to our customers, a world class experience of bakery as well as change their perspective towards baking.
Hence, we want to raise a capital of around $500,000 for scaling of the company business, as well as utilize the same, strictly into marketing and promotions, as well as enhancing our business operations and product qualities.
11. Conclusions/Summary and Recommendations:
"Californian Bakery" is a new bakery restaurant concept located in Sacramento, California. Our restaurant offers a unique combination of freshly baked goods, gourmet coffee, and delicious food in a welcoming atmosphere. We are seeking funding to launch our startup and establish our brand in the local community.
Our mission is to create a comfortable and welcoming space where our customers can relax and enjoy our delicious products. We believe that our commitment to quality and customer service will make us a favorite among the local community.
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We are excited about the opportunity to introduce our brand to the California market, and we believe that our unique concept and commitment to quality will make us a leader in the bakery and coffee industry. We are seeking a loan to launch our startup and establish our presence in the local market, and we are confident in our ability to deliver strong returns for our investors. A Of Sample Business Plan Discussion Paper
12. References/Appendices:
We used a few resources to develop this business plan, namely:
- Novuna.co.uk
- Balancemoney.com
- Smartaccounting.com
- Investing.com
- Explanation for step 5
rest of the steps have been explained properly and illustrated with the example of Californian Bakery
Final answer
Hence, by explaining and illustrating all the 12 steps as involved in any business plan, we tried to explain how a real-time business plan can be developed. We saw that with the help of an example of a business idea for Californian Bakery, a bakery restaurant located in Sacramento, California. A Of Sample Business Plan Discussion Paper
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