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New Product Development Discussion Paper






Organize writing to be effective following a direct pattern of writing Build trust and credibility through word choice, tone, grammar, and mechanics Produce informative, persuasive and routine business documents Produce succinct, clear, and reader focused email messages following a pattern Pre-Task Assume that you are the Vice President, Business Development Samuel Vulli, for your Manufacturing company Canadian Plastic Plus. You have received an email from Sasha Gupta, a Product Manager within your company. She is responsible for new product development in your plumbing product line. She reports directly to you. Sasha has emailed you with a proposal request to attend a tradeshow to exhibit her new Grease Interceptor plumbing product. The product is designed for restaurant use to collect grease before it enters the sewer system. You have a good relationship with Sasha, and she is an excellent employee who is always eager to find new ways to improve the customer experience, the user experience, and increase profits. However, you cannot approve this proposal for the following reasons: New Product Development Discussion Paper
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The tradeshow conflicts with another tradeshow the company is attending, and the booth will be in use. The tradeshow will cost over $20,000 USD to exhibit, travel, and stay. This was not budgeted in the current year. The tradeshow is not one that is dedicated to restaurant owners so it will not generate as much traffic or interest in this specific product. Directions After reading the attached action request letter, write a tactful 'Negative News' letter replying to Sasha Gupta denying her proposal. You may use any of the information above to explain your denial or any other explanation that would seem reasonable and meaningful in this situation. Include a suggestion or recommendation that would be suitable for the situation. Reminders Write the letter in Email format as discussed in the learning. Write your response individually and take your time. There are NO outside sources required or permitted for this assignment besides your course material. Be sure your response follows an indirect approach within your email pattern (opening, body, closing) using the negative news strategies learned including a new subject line. Include a cover page. (found in APA at Conestoga) Length Each response should be approximately one page in length, including your email template at the top and signature/sign off at the bottom. Remember, there’s no word count in business this is just a guideline.

To: Samuel Vulli, (Vice President, Business Development) From: Sasha Gupta (Product Manager) Date: July 23, 2022 Subject: Tradeshow Proposal New Product Development Discussion Paper

Dear Samuel: I have been actively looking for ways to promote our new grease interceptor. I have found a tradeshow that may work for the product and would like to get approval to attend the show. The tradeshow details are as follows: PHCC Connect show Location: Kansas City, MO. Dates: October 22-24, 2022 (3-day show) Cost: $16,500 USD As you know the market for grease interceptors in the Mid-West US is very lucrative and there is great potential for our product to gain market share and become profitable quickly. The deadline for registration is fast approaching in mid August, I would like to register soon so that we can secure a good location for our booth. Please let me know if I may proceed with registration.

Thank you.

Sasha Gupta, PMP Product Manager Canadian Plastic Plus sgupta@cpp.ca









Expert Answer

This solution was written by a subject matter expert. It's designed to help students like you learn core concepts.









Step-by-step









1st step

All steps



Answer only


Step 1/2








Dear Sasha: Thank you for letting me know about this trade show chance. I can see why you are excited to talk about our new grease interceptor at the PHCC Connect show in Kansas City, Missouri. But I'm sorry to say that I can't agree with this plan for a number of reasons. New Product Development Discussion Paper










 	Explanation for step 1









The most important reason is that the show and travel would cost more than $20,000 USD, which was not in the budget for this year. Also, the tradeshow is at the same time as another show we are already going to, and our booth will already be in use. Lastly, the show is not made for restaurant owners in particular, so it may not be the best place to get as many people interested in this product as possible.
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Step 2/2








I think it's great that you want to spread the word about our product, and I know that the market for grease interceptors in the Midwestern US is good.










 	Explanation for step 2









I can't agree with this proposal right now, but I think we should look into other ways to promote our product. We could host a webinar or look into other online or in-person options that might be cheaper and get better results.








Final answer








Thank you for letting me know about this chance. Please tell me if you have any other ideas that we might want to think about. Sincerely, Samuel Vulli Vice President, Business Development New Product Development Discussion Paper

Expert Answer

New Product Development Discussion Paper
Organize writing to be effective following a direct pattern of writing Build trust and credibility through word choice, tone, grammar, and mechanics Produce informative, persuasive and routine business documents Produce succinct, clear, and reader focused email messages following a pattern Pre-Task Assume that you are the Vice President, Business Development Samuel Vulli, for your Manufacturing company Canadian Plastic Plus. You have received an email from Sasha Gupta, a Product Manager within your company. She is responsible for new product development in your plumbing product line. She reports directly to you. Sasha has emailed you with a proposal request to attend a tradeshow to exhibit her new Grease Interceptor plumbing product. The product is designed for restaurant use to collect grease before it enters the sewer system. You have a good relationship with Sasha, and she is an excellent employee who is always eager to find new ways to improve the customer experience, the user experience, and increase profits. However, you cannot approve this proposal for the following reasons: New Product Development Discussion Paper

ORDER YOUR PAPER NOW

The tradeshow conflicts with another tradeshow the company is attending, and the booth will be in use. The tradeshow will cost over $20,000 USD to exhibit, travel, and stay. This was not budgeted in the current year. The tradeshow is not one that is dedicated to restaurant owners so it will not generate as much traffic or interest in this specific product. Directions After reading the attached action request letter, write a tactful 'Negative News' letter replying to Sasha Gupta denying her proposal. You may use any of the information above to explain your denial or any other explanation that would seem reasonable and meaningful in this situation. Include a suggestion or recommendation that would be suitable for the situation. Reminders Write the letter in Email format as discussed in the learning. Write your response individually and take your time. There are NO outside sources required or permitted for this assignment besides your course material. Be sure your response follows an indirect approach within your email pattern (opening, body, closing) using the negative news strategies learned including a new subject line. Include a cover page. (found in APA at Conestoga) Length Each response should be approximately one page in length, including your email template at the top and signature/sign off at the bottom. Remember, there’s no word count in business this is just a guideline. To: Samuel Vulli, (Vice President, Business Development) From: Sasha Gupta (Product Manager) Date: July 23, 2022 Subject: Tradeshow Proposal New Product Development Discussion Paper Dear Samuel: I have been actively looking for ways to promote our new grease interceptor. I have found a tradeshow that may work for the product and would like to get approval to attend the show. The tradeshow details are as follows: PHCC Connect show Location: Kansas City, MO. Dates: October 22-24, 2022 (3-day show) Cost: $16,500 USD As you know the market for grease interceptors in the Mid-West US is very lucrative and there is great potential for our product to gain market share and become profitable quickly. The deadline for registration is fast approaching in mid August, I would like to register soon so that we can secure a good location for our booth. Please let me know if I may proceed with registration. Thank you. Sasha Gupta, PMP Product Manager Canadian Plastic Plus [email protected]

Expert Answer

This solution was written by a subject matter expert. It's designed to help students like you learn core concepts.

Step-by-step

Step 1/2
Dear Sasha: Thank you for letting me know about this trade show chance. I can see why you are excited to talk about our new grease interceptor at the PHCC Connect show in Kansas City, Missouri. But I'm sorry to say that I can't agree with this plan for a number of reasons. New Product Development Discussion Paper
  • Explanation for step 1
The most important reason is that the show and travel would cost more than $20,000 USD, which was not in the budget for this year. Also, the tradeshow is at the same time as another show we are already going to, and our booth will already be in use. Lastly, the show is not made for restaurant owners in particular, so it may not be the best place to get as many people interested in this product as possible.

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Step 2/2
I think it's great that you want to spread the word about our product, and I know that the market for grease interceptors in the Midwestern US is good.
  • Explanation for step 2
I can't agree with this proposal right now, but I think we should look into other ways to promote our product. We could host a webinar or look into other online or in-person options that might be cheaper and get better results.
Final answer
Thank you for letting me know about this chance. Please tell me if you have any other ideas that we might want to think about. Sincerely, Samuel Vulli Vice President, Business Development New Product Development Discussion Paper

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